Marketing Magic

Tips and strategies to help attract more families to your early learning service

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Marketing is much more than advertising and hard selling

You don't need a massive budget to stand out—just innovative tools, consistency and platforms that simplify the admin side of things.

  • Get tips on updating your Google Business Profile to make a real impact.
  • Social media pages are a good starting point, but local groups and community boards can further enhance engagement.
  • Facebook, Instagram, TikTok and Pinterest all have their uses—determine which ones align with your goals.
Get Your Free Checklist

Effectively marketing your ECEC service starts with knowing your audience and sharing content to build community and drive enrolments

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Consistency

Posting regularly is key—aim for 2–3 times/week. Share events, children's activities, family testimonials and showcase staff.

Leverage AI

Don't be afraid to use AI for content and ideas—just ensure you review and proofread anything AI-generated to ensure it matches your voice and style.

Build Tust

Even with free tools, focus on authentic, trust-building marketing—highlight your values, learning approach and child-safe environment.

Xplor has made things a lot easier. I am able to switch between centres and having all the information in the one spot rather than switch between all different programs is great.

Jenny Norman - LDC, Centre Manager, Bourke & District (NSW)

The regular communication regarding updates is valuable and promotes further learning and discussion at service level on a regular basis...If they say they're going to do something and it's scheduled to happen, it happens.

Alicia Pratt, The Y Ballarat OSHC Services

The parents have said it's just so easy and they're loving it. Xplor makes my job easy too; I can see what payments are coming out each week, I can adjust them, I have more control and the usability is amazing. I love Xplor with pure passion.

Bernadette Leedham - LDC, Centre Manager, Cribb Street Childcare (QLD)

Xplor is really efficient and there's lots of support for help.

Natalie Underwood - LDC, Centre Manager, Minnows Early Learning (VIC)

I Actually enjoy using the software! It's so easy. Tasks that used to take 45 minutes are now so easy and quick. If you're thinking about changing, it can feel scary, but you can go thorough at your own pace and it's so worth it. I take my hat off to the Xplor team; they've built something amazing and the support is 110%.

Anita - OSHC, Administrator, Glenroy West Primary School (VIC)

Xplor stood out as the most understandable and we knew other centres who were using it. Xplor's clean, easy to use, and it offers all the reports and training we need. If you're thinking about using Xplor, I recommend it!

Adrian Craig - LDC, Finance Manager, Newington Early Learning Centre(NSW)

We did a lot of research before switching software and Xplor to be more cost-effective than other providers. We're getting a lot of positive feedback and our parents love getting notifications throughout the day. Xplor's very easy to use and helps us to stay with the times.

Liz Bridger - LDC, Centre Manager, Earth Angels (NSW)